Audible tests the power of 5G ads | WARC | The Feed

Audible, the audiobook and podcasting service owned by e-commerce giant Amazon, found success with a campaign that tested the power of 5G advertising.

This initiative, which ran during the end-of-year holiday period in 2020, embedded an hour of premium-quality audio content – drawn from five high-profile titles – into an innovative ad unit that allowed users of 5G devices to play this material back directly within a digital banner.

Why it matters