Audible Australia and Twitch: How the book club experience was transformed | WARC | The Feed
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Audible Australia and Twitch: How the book club experience was transformed
Audible took audio storytelling to another level when the audiobook service entered into a brand partnership with Twitch to create a branded community for listeners.
Why it matters
To transform the old school book club into a social digital communal listening experience, Audible partnered Twitch and tapped the livestreaming platform for its fanbase’s strong sense of community and engagement.
Takeaways
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