Audible Australia and Twitch: How the book club experience was transformed | WARC | The Feed

Audible took audio storytelling to another level when the audiobook service entered into a brand partnership with Twitch to create a branded community for listeners.

Why it matters

To transform the old school book club into a social digital communal listening experience, Audible partnered Twitch and tapped the livestreaming platform for its fanbase’s strong sense of community and engagement.

Takeaways