Attention levels shape consumer views on inflation | WARC | The Feed
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Attention levels shape consumer views on inflation
Consumers’ attention to the cost of living rises in line with both heightened media coverage and real-life experience, potentially making them more sensitive to price increases from brands.
Why it matters
Consumers’ plans for future acquisitions, especially in big-ticket categories, are often based on how they believe the economic climate will develop over time. High inflation naturally leads to greater caution when it comes to making purchases, but factors like media coverage and whether a price increase is seen as proportionate by shoppers also have a role.
Takeaways
A working paperby Anat Bracha, an associate professor at the...
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