Asia’s next arena of growth: Contextual commerce | WARC | The Feed
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Asia’s next arena of growth: Contextual commerce
Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation. Writing for WARC, Accenture Song’s Flaviano Faleiro explains why.
Why it matters
The socio-economic changes in Asia will accelerate contextual commerce growth and businesses must understand the new consumer archetypes of the future and shape their innovation accordingly.
Takeaways
- As consumers interact with new ways of buying and selling, three new types of customer will be the mirrored consumer, the curator and consumer collectives.
- Brands must prepare for new customer segments like B2Bot and B2Renter, as well as...
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