You didn’t return any results. Please clear your filters.
16 August 2022
Asia’s next arena of growth: Contextual commerce
E-commerce & mobile retailBrand growthSocial media planning & buying
Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation. Writing for WARC, Accenture Song’s Flaviano Faleiro explains why.
Why it matters
The socio-economic changes in Asia will accelerate contextual commerce growth and businesses must understand the new consumer archetypes of the future and shape their innovation accordingly.