Asia’s next arena of growth: Contextual commerce | WARC | The Feed

Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation. Writing for WARC, Accenture Song’s Flaviano Faleiro explains why.

Why it matters

The socio-economic changes in Asia will accelerate contextual commerce growth and businesses must understand the new consumer archetypes of the future and shape their innovation accordingly.

Takeaways