Live video content is more popular with Asian streamers but video-on-demand content is growing its share quickly, according to data from streaming analytics company Conviva.

Why it matters

The video landscape is changing rapidly and marketers need to know where their audience is. Consumers also have different viewing states across on-demand and live content so it is vital that marketers tailor their approach accordingly.

Takeaways

• Additional research shows that mobile streaming is the most popular device across much of Asia and marketers are now making mobile video their priority for 2021.
• Video advertising performs bestin the...