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As sustainability grows, brands need to understand public scepticism | WARC | The Feed

As sustainability grows, brands need to understand public scepticism
10 December 2021
As sustainability grows, brands need to understand public scepticism
Sustainability Attitudes to advertising United Kingdom

People are rightly sceptical of claims to sustainability when a topic is popular. Brands need to understand that the public, regulators, and competitors are watching out and should be prepared to defend their claims.

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