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As retail media matures, so will need for data transparency
27 July 2023
As retail media matures, so will need for data transparency
Using customer data Retail media Strategy

The appeal of retail media – with its alluring treasure trove of first-party data and potential to truly drive customer conversion – is set to keep on growing. A fragmented media marketplace characterised by a need to find alternatives to TV, and the imminent demise of third-party cookies, has upped the stakes, writes Maren Seitz, Senior Director at Analytic Partners in a new article for WARC.

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