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As retail media grows, brands should choose their strategy carefully
09 November 2022
As retail media grows, brands should choose their strategy carefully
Retail media Strategy

Retail media is blowing up. But it’s also still in its infancy, with large e-commerce platforms such as Amazon and Walmart leading an increasingly diversified space. It’s important for brands to have a holistic, consumer-centric strategy that anticipates change, in light of these new industry shifts.

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