As retail media grows, brands should choose their strategy carefully | WARC | The Feed
The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
As retail media grows, brands should choose their strategy carefully
Retail media is blowing up. But it’s also still in its infancy, with large e-commerce platforms such as Amazon and Walmart leading an increasingly diversified space. It’s important for brands to have a holistic, consumer-centric strategy that anticipates change, in light of these new industry shifts.
Why it matters
It can be tempting to hop on the retail media train head over feet, as the RMN boom seems to be gathering rapid traction. But brands will find more success from evaluating the retail media that works for their specific strategy, and incorporating it as one part of a comprehensive shopper...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content