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As retail media grows, brands should choose their strategy carefully | WARC | The Feed
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09 November 2022
As retail media grows, brands should choose their strategy carefully
Retail media
Strategy
Retail media is blowing up. But it’s also still in its infancy, with large e-commerce platforms such as Amazon and Walmart leading an increasingly diversified space. It’s important for brands to have a holistic, consumer-centric strategy that anticipates change, in light of these new industry shifts.
Why it matters
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