Home The Feed
Your selections:

As podcasting comes of age, so does its buying and metrics | WARC | The Feed

As podcasting comes of age, so does its buying and metrics
24 February 2021
As podcasting comes of age, so does its buying and metrics
Using customer data Podcasts, streaming & on demand Radio & audio planning & buying

Consumer interest in podcasts has rebounded after an early-COVID dip, and overall ad spend is expected to hit $1bn in the USA for 2020. Developments in buying and metrics will make it a better medium for advertisers. 

Why it matters

Like older platforms, podcasting gained consumer adoption before brands could catch up with it; new tools will close that divide.

Takeaways

Get a demo Sign in