Are virtual KOLs the future? | WARC | The Feed
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Are virtual KOLs the future?
As scandals involving celebrity endorsements and real-life KOLs are becoming commonplace, more marketers in China are choosing to work with avatars as a way to increase control and position themselves for the virtual worlds and metaverse.
Why it matters
In an economy where brands are working ever closer with large numbers of creators, virtual influencers such as Luo Tianyi (pictured) present a less-risky alternative, but marketers must still be careful when using them – virtual KOLs (Key Opinion Leaders) are ultimately controlled by real people.
- Virtual KOLs have become the new favorites of marketers.
- The target audiences of virtual...
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