A subscription option should be considered a pillar of any customer retention strategy in the e-commerce space, but is the new ‘holy grail’ of e-commerce all its cracked up to be?

Why it matters 

With e-commerce penetration booming in the COVID-era, platforms such as Amazon offer new opportunities for brands to boost customer retention with subscription models, according to The  WARC Guide to Customer retention.

Takeaways 

• A single Product Detail Page (PDP) in Amazon can garner more annual traffic than entire DTC sites, so brands can’t afford to ignore consideration of Amazon’s subscription services.
• Data from Spotlight...