Marketers need to beware of biases in artificial intelligence, including how users perceive voice interactions.

Why AI voice matters

Understanding consumer responses to AI-generated content – where it’s acceptable and where not – applies just as much to the spoken word as to written content and visual images.

Takeaways

• A research study found the AI voice was 24% lower, the human voice 20% higher in terms of their implicit attraction.
• Human voices were 25% more positive and 23% more trusted.
• When participants were told they were listening to an AI voice, even though it was actually a human voice, trust...