Apple's iPhone philosophy would revolutionise the electric vehicle space | WARC | The Feed

Apple's iPhone philosophy would revolutionise the electric vehicle space

Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy. However, for most technologies, the game changer is more likely to be the slow burning development and normalisation of electric cars that such a move would represent – and this future is mixed.

What it means

The implications of Apple’s entry to the mobility space would be seismic, not only for its potential to reset the car market (and the category branding conventions), but also to reshape it around bringing together best-in class tech under the hood, rather than making it all in-house.

Breakdown

It’s well known that certain concerns persist among consumers, not least high costs and more recently range anxiety, though fast-charging may be about to change this. As could the weight of the Apple brand.

Any entry by Apple into the car industry is 'certain' to affect the auto sector’s competitive landscape, but it will also catapult the many firms that go into the manufacture and assembly of batteries and, further down the line, sensor systems.