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03 June 2021
Apple adspend muted as Android grows since iOS 14.5
Data protection & privacyData-driven marketingUsing customer data
Spend on ads delivered via Apple devices has seen muted growth since the company's push into data privacy, while competitor Android has seen ad investment accelerate, according to a WARC Data analysis of AppsFlyer data.
Why it matters
Apple's push into data privacy and protection has posed fundamental questions for the more than $200bn spent on mobile advertising which is reliant on targeting, personalisation and attribution.