Travel mindsets in the region are changing in the wake of Covid-19, and understanding the multidimensional traveller is no longer about direct segmentation but an exercise in managing their blended tastes. 

Industry professionals will need to find new angles to discover how habits are evolving to prepare for consumers’ return to travel.

Why it matters

Travel habits in APAC are changing post-pandemic, and brands have to identify new opportunities in an era of remixed travel trends. For example, consumers today have fluctuating need states, want more control over their entire travel journey, and are more value conscious. 

Takeaways

• Travellers are...