APAC e-tail: How to win in Asian e-commerce | WARC | The Feed

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital, according to NielsenIQ.

Why it matters

APAC brands and retailers that want to be e-commerce winners can bank on: the massive assortment of products available online; price competitiveness; and shopper experience.

Takeaways