APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital, according to NielsenIQ.

Why it matters

APAC brands and retailers that want to be e-commerce winners can bank on: the massive assortment of products available online; price competitiveness; and shopper experience.

Takeaways

• More APAC households are buying massive amounts of FMCG online, with consumers shopping online more frequently.
• The concept of range is different online, with the average e-commerce retailer having 1-1.5 million items available.
• Asia isn’t one-size-fits-all and local...