The Asia Pacific region, home to 55% of the world’s population, is set to be the largest consumer market by 2040, with an APAC shopper that is young, prosperous and extremely careful, according to a consumer study* by marketing agency Reprise that examines the triggers and behaviours of online shoppers since the pandemic.

Why it matters

APAC’s retail landscape has evolved significantly post pandemic, resulting in accelerated e-commerce growth and a new hybrid lifestyle in which consumers speed up their purchase journey after moving online out of necessity and adjusting to the “new normal”.

Takeaways

• 62% of APAC consumers are...