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27 October 2022
APAC e-commerce in hyperdrive post-Covid
Shopper research & insightE-commerce & mobile retailAsia (general region)
The Asia Pacific region, home to 55% of the world’s population, is set to be the largest consumer market by 2040, with an APAC shopper that is young, prosperous and extremely careful, according to a consumer study* by marketing agency Reprise that examines the triggers and behaviours of online shoppers since the pandemic.