APAC brands and Web3: Nurturing creators and their content | WARC | The Feed

With Web3 set to transform the creator economy and the content created for it, brands must do better to engage creators in a long-lasting relationship. 

Why it matters

Web3 content should incorporate the voice of the consumer because the creator is the consumer, argued a panel at Campaign Game Changers 2022. Brands must consider a creator a lifelong customer, and manage the relationship instead of having a one-off collaboration.

Takeaways