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APAC and the metaverse: Key motivations that excite consumers
24 October 2022
APAC and the metaverse: Key motivations that excite consumers
Metaverse Asia (general region) Strategy

Awareness of the metaverse is high in Asia, with people in the region leading the way in embracing the virtual world.

Why it matters

Asians view the metaverse not as a fad but the future of online interaction, with discovery being their top motivation, even if they remain unsure about what it means.

Takeaways

  • There is greater awareness, interest and optimism in Asia for what the metaverse can offer, compared to the US and UK.
  • Metaverse activities that interest consumers include virtual tourism, shopping, entertainment, gaming, music, and socialising.
  • Asia is at the forefront of adoption because people are typically...

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