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APAC and the metaverse: Key motivations that excite consumers | WARC | The Feed

APAC and the metaverse: Key motivations that excite consumers
24 October 2022
APAC and the metaverse: Key motivations that excite consumers
Metaverse Asia (general region) Strategy

Awareness of the metaverse is high in Asia, with people in the region leading the way in embracing the virtual world.

Why it matters

Asians view the metaverse not as a fad but the future of online interaction, with discovery being their top motivation, even if they remain unsure about what it means.

Takeaways

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