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26 July 2021
APAC and CX: Digitising to improve customer service
PersonalisationE-commerce & mobile retailOmnichannel retail
As the COVID-19 pandemic becomes endemic, customer experience has become more important than ever for companies. Infobip’s Vivien Ang reveals the customer experience solutions that some of them have deployed.
Why it matters
To innovate, ensure business continuity and deal with the new normal, some APAC companies have digitised customer service and customer experience to turn customer engagement touchpoints into business-critical opportunities, thereby improving brand health and net promoter scores.