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21 January 2021
Analysis: Lessons in out of home from the Media Awards’ Data winners
PersonalisationBig data theories & ideasData-driven marketing
WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.
Among winners of the 2020 WARC Media Awards’ Best Use of Data category, were many examples of effective uses of out of home. From the informative to the emotive, they show how data can enrich out-of-home communication through contextuality and personalisation.