ANA survey: Marketers are embracing LGBTQ+ in advertising | WARC | The Feed

A survey conducted by the Association of National Advertisers (ANA) found half of marketers feature LGBTQ+ casting in ads; many embrace targeted media and LGBTQ+ agencies to support their efforts.

Why it matters

For decades, marketers have been skittish about specifically targeting LGBTQ+, but with 15.6 million members of this community in the US, successfully reaching this group is an increasing necessity.

Takeaways