An imperfect inflation | WARC | The Feed
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25 April 2022
An imperfect inflation
Money & finance Brand management Marketing in a recession
While inflation is nothing new, this current inflation is particularly imperfect, explains Ananda Roy, senior vice president strategic growth insights, IRI International.
Why it matters
During inflationary times it is harder than ever for fast-moving-consumer-goods (FMCG) companies to deliver everyday low pricing (EDLP) because of higher input costs. FMCG brands must look at opportunities to make their products more relevant, driven by new shopper behaviours and occasions.
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