Growth in Amazon's advertising revenue has accelerated and is more than twice as fast as other business segments, according to the latest company reports.
Why it matters
Amazon's advertising business is growing rapidly and this shows no sign of slowing – 87% growth in Q2 2021 was more than twice as quick as the next-fastest growing segment. This is not just ad sales on Amazon's e-commerce platform, with digital TV rising in importance and likely to help future growth. As a result, strong advertiser demand has pushed up the cost of Amazon advertising.