Advertising spend on the Amazon Sponsored Display format has risen by 14% in Europe as advertisers spread their budget across more upper-funnel activities and Amazon adds new targeting options, according to the latest data from eCommerce advertising and intelligence company, and WARC sister company, Perpetua.

Why it matters

As consumers prefer online channels for product discovery, it is vital that brands optimise their Amazon strategy and make the shopper experience as easy as possible.

At the same time, brand-building activity on Amazon has become more popular and this means placements on Amazon-owned video platforms, like Fire TV and...