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Amazon Prime Video outperforms among older audiences
20 September 2021
Amazon Prime Video outperforms among older audiences
Older adults (55+) media use Video on demand TV & Connected TV audiences

Amazon Prime Video leads among older audiences compared to Netflix and Disney+, according to data from industry analysts MIDiA.

Why it matters

As video streaming competition increases and older SVOD audiences consume more content, platforms can fuel growth by targeting this demographic. However, a lack of news and sports content may limit the ability of Netflix and Disney+ to appeal to those migrating from linear TV.

Takeaways

  • While 20% of all subscription video-on-demand (SVOD) users are aged 55+, this rises to 22% for Amazon Prime Video.
  • In comparison, just 10% of Disney+ users and 19% of Netflix users are in...

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