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20 September 2021
Amazon Prime Video outperforms among older audiences
Older adults (55+) media useVideo on demandTV & Connected TV audiences
Amazon Prime Video leads among older audiences compared to Netflix and Disney+, according to data from industry analysts MIDiA.
Why it matters
As video streaming competition increases and older SVOD audiences consume more content, platforms can fuel growth by targeting this demographic. However, a lack of news and sports content may limit the ability of Netflix and Disney+ to appeal to those migrating from linear TV.