Amazon GMV up 42%, nearing half a trillion dollars in 2020 | WARC | The Feed

The value of sales on Amazon reached nearly $500bn last year as third-party sellers drive growth for the e-commerce company, according to data from Marketplace Pulse.

Why it matters

Amazon is becoming the go-to platform for shoppers, and brands have found success selling their products on the site – third-party sales were worth about $300bn last year, growing far quicker than Amazon's first-party sales.

However, intense competition means it is vital that brands optimise their presence on the platform.

Takeaways