The value of sales on Amazon reached nearly $500bn last year as third-party sellers drive growth for the e-commerce company, according to data from Marketplace Pulse.

Why it matters

Amazon is becoming the go-to platform for shoppers, and brands have found success selling their products on the site – third-party sales were worth about $300bn last year, growing far quicker than Amazon's first-party sales.

However, intense competition means it is vital that brands optimise their presence on the platform.

Takeaways

• WARC's survey of over 1,000 marketersfinds that improving the customer experience is the most common focus for brands,...