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09 February 2022
Amazon becomes largest advertiser in history
E-commerce & mobile retailRetail industry (general)Global
Amazon's advertising and promotional costs equalled $16.9bn in 2021, according to the latest company reports, meaning the company has likely become the largest advertiser in history.
Why it matters
Procter & Gamble, a key challenger for the title of largest advertiser, lags behind. Although figures are not directly comparable, P&G's advertising costs rose by a slower 12% to $8.2bn in the 12 months to the end of June 2021.