Amazon and Apple extend lead as most valuable brands | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Amazon and Apple extend lead as most valuable brands
Amazon and Apple have extended their lead as the most valuable brands, according to data from Kantar BrandZ.
Why it matters
Amazon has taken the top spot as the most valuable brand for the third year running while Apple has placed in the top two every year since 2011. Their success has in part been a result of an ecosystem approach mixing growth areas including hardware, software and services.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
