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Amazon advertising costs have risen 52% in past year
17 June 2021
Amazon advertising costs have risen 52% in past year
E-commerce & mobile retail United States

The average cost-per-click (CPC) of Amazon advertising in the United States has risen rapidly over the past year and growth has accelerated in 2021, according to data from Marketplace Pulse.

Why it matters

Brands are rapidly increasing their Amazon advertising investment and this has driven the cost of advertising up. The cost-per-click is likely to rise in the future as well as consumers spend more on Amazon and brands see advertising as a requirement for success on the platform. This has also caused Amazon to rapidly grow its advertising business, which doubled its share of the online ad market between...

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