Alphabet, Meta and Amazon take 46% of all advertising spend | WARC | The Feed

Alphabet, Meta and Amazon receive almost half (46.1%) of all advertising spend, according to WARC Data's analysis of company reports.

Why it matters

The three companies are leaders in their respective media – Alphabet in search (Google) and online video (YouTube), Meta in social media (Facebook and Instagram), and Amazon in e-commerce – and have steadily grown their share of the advertising market.