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07 February 2022
Alphabet, Meta and Amazon take 46% of all advertising spend
E-commerce & mobile retailYouTubeGoogle
Alphabet, Meta and Amazon receive almost half (46.1%) of all advertising spend, according to WARC Data's analysis of company reports.
Why it matters
The three companies are leaders in their respective media – Alphabet in search (Google) and online video (YouTube), Meta in social media (Facebook and Instagram), and Amazon in e-commerce – and have steadily grown their share of the advertising market.