Home
The Feed
Your selections:
Alphabet controls almost half of all online advertising | WARC | The Feed
You didn’t return any results. Please clear your filters.

04 February 2021
Alphabet controls almost half of all online advertising
YouTube
Google
Global
Alphabet now accounts for just under one-half (48.1%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.
Why it matters
The parent company of Google and YouTube is the largest media owner in the world and continues to outpace the wider ad market. Google Search alone accounts for over a third of all online advertising spend.
Takeaways
Email this content