Alphabet advertising revenue reaches new high of $50bn | WARC | The Feed
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Alphabet advertising revenue reaches new high of $50bn
The parent company of YouTube and Google smashed its previous record, earning $50.4bn from advertising in the second quarter of 2021, according to the latest company reports.
Why it matters
Google Search had a notable decline in advertising revenue last year but it has recovered strongly, rising 68.1% to reach $35.8bn in Q2 2021. YouTube is growing rapidly and has doubled its advertising revenue in the past two years, showing the continued importance of online video for audiences and advertisers.
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