Alphabet ad revenue sees quickest growth in over a decade, tops $200bn | WARC | The Feed
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Alphabet ad revenue sees quickest growth in over a decade, tops $200bn
Alphabet's advertising revenue has grown by the quickest rate in more than a decade and topped $200bn in 2021, according to the latest company data.
Why it matters
Alphabet is the largest media owner in the world and had a record 2021, driven by retail advertisers with finance, media, entertainment and travel also being important contributors.
This comes as the company branches out into new areas, like connected TV. The company said it is "our fastest-growing screen" and that brands "are getting the best of all worlds, the precision of digital with the scale of linear and a lot more...
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