Allstar’s design sprint moves the dial on business EVs | WARC | The Feed
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Allstar’s design sprint moves the dial on business EVs
A design sprint in tandem with customer research helped fuel payments network Allstar drive up the adoption of electric vehicles for business.
Why it matters
Fleet managers need support in making decisions about transitioning to electric vehicles, but they face their own particular challenges and are at different stages of the conversion process. The research helped to quickly develop a new user-interface prototype while also identifying the most important areas for investment.
Takeaways
- Using a design sprint brought everyone on board with common goals and expedited the development of a new user interface.
- Customer segmentation enabled the team to understand...
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