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All regions set to record ad growth in 2022
15 July 2021
All regions set to record ad growth in 2022
Africa (general region) Asia (general region) Europe (general region)

Advertising investment growth is expected across all regions in 2021 and 2022, according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.

Why it matters

Despite forecast growth, only three regions are expected to have larger ad markets than before the pandemic. North America is set to surpass its 2019 total by $43n next year, with Asia Pacific (up $37bn on 2019) and Europe (up $18bn) also set to have made sizeable gains by next year.

In Latin America, 2022 spend is set to be $2bn lower than in 2019, with the Middle East down...

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