Alcoholic drinks need a ‘brand world’ | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Alcoholic drinks need a ‘brand world’
Marketers in the alcoholic drinks industry could benefit from creating a ‘distinctive brand world’ that has multiple layers which consumers might explore.
That’s the view of Steven Grasse, who was speaking at SXSW 2023. The creator of Hendrick’s gin and Sailor Jerry rum, and founder of marketing consultancy Quaker City Mercantile (QCM), has worked with the likes of Miller High Life, Guinness and Pilsner Urquell.
Why it matters
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
