AI can help with the 'messy' jobs, says Adobe | WARC | The Feed
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AI can help with the 'messy' jobs, says Adobe
AI technology such as Adobe Sensei is unlocking innovation and drive results for digital merchandisers, says Adobe’s Ryan Green.
Why it matters
To design value in the customer experience, e-commerce players should rely on AI to streamline content creation and make processes for cataloguing data more efficient so that they can focus on the storefront and consumers instead.
Takeaways
AI is able to make visual recommendations so the customer can reduce browsing time and shop more efficiently.
- Product recommendations replicate the best store associates but should avoid being only advertisements.
- AI is especially helpful for site search when e-commerce players...
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