After 2020: What’s next for India’s e-commerce scene? | WARC | The Feed

As e-commerce in India continues to evolve and develop, Publicis Commerce’s Kartik Iyer looks at what marketers need to focus their time and attention on.

Why it matters

With consumers in India now more comfortable with shopping online for goods and services, the pressure is on marketers to look ahead and strategise in order to grow in a crowded and increasingly competitive landscape.

Takeaways