Affluent Americans expected to drive economic recovery in 2023 | WARC | The Feed

Many affluent consumers in the US are ready to increase their spend in categories such as food and groceries and travel, despite the challenges facing the wider economy.

That's according to an Ipsos study of 1,000 affluent households with an annual income of $125,000 or more, and 400 non-affluent households.

Why it matters