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Advice to CMOs: learn finance lingo and protect your budgets
21 September 2023
Advice to CMOs: learn finance lingo and protect your budgets
Accountability, C-Suite relations Marketing budgets Strategy

At a time of economic uncertainty and changing customer behaviour, which is pushing CEOs to cut costs wherever they can, it’s never been more important for CMOs to talk the language of finance if they’re to protect their budgets.

Why the CMO/CFO relationship matters

Marketing budgets are going to tighten and so marketers must show CFOs they understand changing customer behaviour by using strategies driven by financial impact, not just marketing metrics.

Takeaways
  • Four in 10 CEOs do not think their companies will be viable in 10 years’ time, according to PwC research.
  • More than four in five CEOs are...

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