Advertising remains Amazon's quickest growing business segment and reached a new high of $8.1bn in Q3 2021, according to the latest company report.

Why it matters

The company added that labour shortages and rising costs will be a key challenge during the all-important holiday season this year. However, as brands compete for consumer attention during this period, Amazon's advertising business is likely to continue its strong growth.

Takeaways

• 'Other' revenue for Amazon, which includes advertising, grew by 49.9% year on year in Q3 2021 to top $8bn for only the second time.
• In comparison, revenue from the online stores segment...