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Advertisers reappraise Big Tech | WARC | The Feed

Advertisers reappraise Big Tech
17 November 2022
Advertisers reappraise Big Tech
Tech-driven innovation Managing the marketing function Strategy

Twitter has been grabbing the headlines in recent weeks, but this is just a footnote in a larger marketing shift that has taken place over the past year as advertisers reassess some long-held assumptions about the Big Tech landscape.

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