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09 November 2021
“Advertised emissions” metric tracks ecological harm of incremental sales
Brand valuationCorporate social responsibilitySustainability
The incremental sales generated by advertising add 28% to the annual carbon footprint of everyone living in the UK, according to a study based around a new metric called “advertised emissions”.
Why it matters
Climate change is now an everyday reality for many people, and mitigating its worst effects will require a concerted effort to rethink old ways of doing business. Marketers have a key role to play in developing new paths forward that deliver profit while safeguarding the planet.