“Advertised emissions” metric tracks ecological harm of incremental sales | WARC | The Feed

The incremental sales generated by advertising add 28% to the annual carbon footprint of everyone living in the UK, according to a study based around a new metric called “advertised emissions”.

Why it matters

Climate change is now an everyday reality for many people, and mitigating its worst effects will require a concerted effort to rethink old ways of doing business. Marketers have a key role to play in  developing new paths forward that deliver profit while safeguarding the planet.

Advertised emissions and the environment