Adspend recovery among SMBs uncertain in the US | WARC | The Feed
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Adspend recovery among SMBs uncertain in the US
The recovery of advertising spend from COVID-19 looks uncertain for local advertisers in the United States as some cut budgets and others diversify their marketing mix, according to a survey in March 2021 by Borrell Associates.
Why it matters
Cuts in marketing and advertising budget are likely to be steep, with an average reduction of 44% among the 29% spending less. Among those spending more, seven in ten are adding more media to their mix. Diversifying the media mix can be an effective way for local advertisers to respond to the new shopping behavioursthat have emerged during the...
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