Ad blocking reaches 843m users worldwide | WARC | The Feed
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Ad blocking reaches 843m users worldwide
More than 800m users worldwide now use ad blocking software following growth on mobile and desktop devices, according to data from ad blocking revenue recovery company Blockthrough.
Why it matters
The growing use of ad blocking software is partly a result of interruptive ad formats that damage the user experience. As a result, Blockthrough adds that user opt-ins for Acceptable Ads, a method for publishers to engage ad blocking users with light, consent advertising, has grown rapidly – 218m ad blocking users had opted-in, up 54% from the beginning of 2019.
Takeaways
- Additional research shows that younger and...
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