Brands bear “a lot” of responsibility for improving gender equality, according to the last of a three-part research series conducted by Dentsu and SeeHer.

Why it matters

This research, which focuses on how generations – from Boomers to Gen Z – view gender equality, shows that every generation sees achieving equality as important and that the way women are treated in advertising matters, both in front of and behind the camera.

Takeaways

• Across many issues, Boomers and Gen Z feel most strongly about gender equality and brands’ roles. For instance, while solid numbers across generations assign responsibility to brands, Gen...