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Daily effectiveness insights, curated by WARC's editors.

Across generations, people see brands as having strong role in supporting gender equality
22 April 2021
Across generations, people see brands as having strong role in supporting gender equality
Female lifestyles & attitudes Marketing to women Diversity & portrayal in advertising

Brands bear “a lot” of responsibility for improving gender equality, according to the last of a three-part research series conducted by Dentsu and SeeHer.

Why it matters

This research, which focuses on how generations – from Boomers to Gen Z – view gender equality, shows that every generation sees achieving equality as important and that the way women are treated in advertising matters, both in front of and behind the camera.

Takeaways

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