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08 September 2021
A new way to think about TV ad frequency
Recall & recognitionTV channels, services, programmesVideo on demand
Frequency has been a hotly-contested topic ever since Herb Krugman claimed three exposures to be the “magic number” for advertisers back in the 1970s, but a new study by UK broadcaster Sky Media suggests that, in fact, optimum frequency sits in a range of between eight and 14 exposures.