A new playbook for brands using AR ads | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC's editors.
You didn’t return any results. Please clear your filters.
A new playbook for brands using AR ads
Augmented reality (AR) advertising outperforms pre-roll video in providing utility and enabling personalized connections with users, new research by Snap Inc and IPG’s MAGNA Global concludes.
A new lens on AR
Snapchat and MAGNA’s study covered five markets (US, Canada, Australia, Saudi Arabia, and France) and involved over 9,000 consumers, as well as brands including Levi’s and LEGO.
This content is for subscribers only.
Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
