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A new framework for segmenting affluent buyers | WARC | The Feed

A new framework for segmenting affluent buyers
31 March 2023
A new framework for segmenting affluent buyers
Luxury purchase behaviour Luxury retail Lifestyle, psychographic segmentation

Affluence alone does not guarantee that an individual is a luxury buyer, so brands and marketers are in need of a new framework that goes beyond relying on behavioural, demographic and financial metrics to segment their audience. 

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